This week, the good guys finish first — as Beam, Australia’s leading shared micro mobility company, launches a nation first blitz to reward safe e-scooter riding.

In conjunction with National Road Safety Week (11-18 May), a Beam-branded on-street team serving as Beam Safe Ambassadors will hit the streets of Adelaide rewarding riders who demonstrate safe e-scooter practices.

‘Safety in Motion’ is Beam’s national road safety initiative, combining on-street rewards, in-app education, social media, and direct rider emails to promote safe riding during the week — and reinforce Beam’s ongoing focus on rider education and responsible travel.

“While we will continue to enforce safe riding behaviour, including through our three-strikes policy, we want to use perks not penalties this week and reward those doing the right thing,”

a Beam spokesperson said.

“At Beam we believe road safety should go beyond the road – and include parking behaviour, helmet use and more. So, this is our way to say thanks and put the attention back on the majority of riders who travel safely, instead of focusing on a few bad apples.”

Adelaide riders spotted by Beam Safe Ambassadors demonstrating safe behaviour will receive some of the $500.00 in credits up for giveaway. For the chance to receive riders only need to ensure they are demonstrating safe riding by following Beam’s safe ride rules:

• Always wear a helmet
• Don’t use a phone while riding
• Never ride under the influence
• One rider per vehicle
• Park respectfully (“park kind”)

Riders not spotted by Beam’s Safety Ambassadors won’t be forgotten, as part of the ‘Safety in Motion’ program they will be able to enter an in-app competition also running until the conclusion of Road Safety week on Sunday 18 May.

For a chance to win, riders simply need to complete the Beam Safety Quiz with the chance to win one of five Safe Beamer passes, valued at approximately $1000.00 each, including 60 free riding minutes per week for six months.

Beam said they expect to see the high standards from Adelaide with 86.9% of Adelaide riders parking correctly, according to Beam’s industry leading CapturAI analysis of over 67,600 local trips.

Beam’s Captur AI photo technology, already implemented across Adelaide, uses real-time image analysis to monitor and improve e-scooter parking behaviour — helping keep footpaths clear and communities safe.

“Adelaide is in Australia’s top ten cities for safe e-scooter parking, with an overwhelming majority of locals knowing to do the right thing at the end of their trips and keep e-scooters clear from pathways,” said the spokesperson.

Since launching in Adelaide, Beam has supported over 1,913,665 trips across the city, hitting a total of 2,784,288 kilometres travelled and saving an estimated 570,640 kg of CO2.

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