April 3, 2023
[3 April 2023] Western Australia’s largest shared micromobility company, Beam, will bring its brand of community-first micromobility to Broome following Council approval of a trading permit for a 12-month trial.
300 purple e-scooters will be introduced to the town, with operations bringing not only access to shared e-scooters for local residents and visitors to the town, but also the creation of local jobs to manage operations in the local community.
Beam will put forward a local operational plan to the Shire of Broome as a next step, after which local residents will be able to co-design the city’s shared e-scooter program ahead of operations commencing.
A safety pop-up and co-design workshop will be held in the coming weeks to teach e-scooter skills and gain community feedback on proposed operating areas and geo-fencing.
The app-based service will feature affordable pay-as-you-go rates, ‘virtual docking’ (incentivised fixed parking) to protect the town’s amenity, and an in-app and in person safety school for rider and community education.
Beam also employs geo-fencing technology, with Slow Zones, No Parking Zones and No Ride Zones in effect to keep riders riding safely in Beam’s operating area.
“We’re thrilled to be partnering with the Shire to deliver Broome’s first shared micromobility operations, and to bring our industry leading e-scooters to the region,”
said Beam’s WA Operations Manager, Stuart O’Callaghan.
“We have seen shared micromobility take off in Western Australia, with the data from our other WA operations such as Albany, Esperance, Bunbury and Geraldton showing a shift from cars to e-scooters for shorter trips under 5 km.
“Beam’s e-scooter riders have ridden over 1.2 million kilometers across Western Australia to date, and we believe usage will only continue to increase, with more locals and visitors choosing to ride an e-scooter and leave their cars behind.
“As we prepare to commence our operations in Broome, we are also committed to forming partnerships with local community members and organisations, and engaging in discussions around the safe operation of e-scooters to ensure the safety of riders, pedestrians and other road users.
“We know that bringing a new mode of transport to the streets brings change for everyone - pedestrians, drivers, and the broader community, and look forward to engaging with local community and stakeholders ahead of launch.
“We have the experience in community engagement, technology and safety education to make this trial in Broome a successful one, and thank the Shire of Broome for their trust in us to deliver.”
The Beam offering will include: