May 12, 2023
[12 May 2023] Australia and New Zealand’s largest shared micromobility company, Beam, is bringing its brand of community-first micromobility to Broome this week, with purple e-scooters rolling out across the town today.
300 purple e-scooters will be introduced to the town available for use 24-hours a day, 7 days a week, improving transport options and connections for both leisure and commuting.
Beam’s operating area will include Chinatown, Town Beach, Cable Beach, Cable Beach tourism precinct, Old Broome, Djungun and Bilingurr. Parking spots will be created across Broome at key local attractions and will offer local residents and visitors a sustainable and accessible transport option for riders’ journeys.
The app-based service will feature affordable pay-as-you-go rates, from $1 to unlock and $0.55 per minute and will include ‘virtual’ parking docks (incentivised fixed parking) within the app, directing riders to appropriate parking spots at the end of their trip to protect the town’s amenity.
With safety for both riders and pedestrians as Beam’s biggest priority, Beam’s safety-first e-scooters feature tip-resistant dual kickstands, audio alerts, anti-topple detection, a helmet with every ride and automatic geofencing controls.
Beam will host a free real-world safety course at Hamersley St &, Haas St, outside the Broome Public Library on Saturday 13 May between 10AM-1PM to teach visitors and locals e-scooter skills and gain community feedback.
It forms part of Beam’s major safety education and enforcement program, the Beam Safe Academy, aimed at educating riders on local riding rules and safe handling of e-scooters. The program includes:
Beam’s General Manager (ANZ) Tom Cooper said:
“We’re thrilled to be commencing shared micromobility operations in Broome, and look forward to providing a viable option for those living and working within Beam’s operational area to leave their cars at home and hop on an e-scooter instead.
“We believe that micromobility is a transport solution that can work for cities and towns of all sizes and demographics, ensuring safe, accessible, sustainable and technology-backed transportation for all residents and visitors.
“We look forward to a long-standing relationship with the local communities in which we operate, and in bringing a positive environmental impact to the town.”
Broome Shire President Desiree Male said:
“E-scooters are already a common site around Broome because they provide a quick, convenient, and economical way to travel short distances.
“I expect they will be popular with locals, but their real value will be in making Broome more accessible to visitors who want to experience more of what our town has to offer.
Cr Male said Beam’s engagement with the Shire and community members to address any issues and concerns prior to launch will help reduce teething problems.
“Once the zones are in place the GPS technology will help ensure that the convenience the e-scooters provide won’t be an inconvenience to others.”