March 8, 2023
[6 March 2023] Australia and New Zealand’s largest shared micromobility company, Beam, will bring its brand of community-first micromobility to Queenstown this week, with purple e-scooters rolling out across the town from Wednesday.
300 purple e-scooters will be introduced to the town, with operations bringing not only access to shared e-scooters for local residents and visitors to the town, but also the creation of local jobs to manage operations in the local community.
Beam has partnered with over 15 local businesses across Queenstown to introduce the service, with e-scooters parked at partner business locations for riders to use, with fixed ‘virtual docking’ technology requiring the rider to end their trip at a partner business location identified within the Beam app.
The app-based service will cost $1 to unlock and $0.65 cents per minute, with subscription passes available for regular riders.
Beam’s flagship rider education program, the ‘Beam Safety Academy’ will be in place, consisting of in-app and online safety education for rider and community safety.
“We’re thrilled to be partnering with the local business community to deliver Queenstown’s first shared micromobility operations, and to bring our industry leading e-scooters to the region,”
said Beam’s General Manager (ANZ) Tom Cooper.
“We have seen shared micromobility take off in other areas of New Zealand, with the data from our other New Zealand operations such as Auckland and Wellington showing a shift from cars to e-scooters for shorter trips under 5 km.
“We are committed to forming further partnerships with local community members and organisations, and engaging in discussions around the safe operation of e-scooters to ensure the safety of riders, pedestrians and other road users.
“We know that bringing a new mode of transport to the streets brings change for everyone - pedestrians, drivers, and the broader community, and look forward to engaging with local community and stakeholders to ensure a viable means of transport for all.
“We have the experience in community engagement, technology and safety education to make operations in Queenstown successful, and look forward to expanding our operations further across the Otago region.”
The Beam offering will include: