May 23, 2022
The last significant form of transport introduced to New Zealand’s roads was the car, over 100 years ago. Back then, a vocal minority saw them as a road menace. Sound familiar?
Only a few years ago, e-scooters were a novelty in New Zealand - indeed globally. Now, they can be found in cities all over the country, both large and small. In only a few short years of shared-micromobility programs in New Zealand, Beam’s Kiwi rider data shows a shift towards car-free travel and the usage of e-scooters not just in first and last mile travel, but for a whole journey.
We now find ourselves at the cusp of the next great transport shift. And it can’t come soon enough.
Giving e-scooters a fair go
Both major and regional cities have seen the value in active transport infrastructure, with investment into cycle lanes and shared paths increasing year on year.
Rapidly growing cities and increasing car congestion sees smaller, lighter transport options like e-scooters and e-bikes become increasingly more attractive, particularly for shorter trips. The average Beam trip is 2 kilometres long, highlighting the significance of e-scooters as part of a city’s transport mix, in diverting these shorter trips away from cars.
E-scooters fit perfectly as a multimodal transport solution, with our data showing growing regular adoption across inner-city urban environments like Auckland and student-centric cities like Palmerston North. The key to a successful shared-micromobility program is not the demographics of its residents - our riders span from tertiary students to retirees showing they’re a vehicle for all - but vehicle density.
Having enough e-scooters on the ground ensures they can be relied upon as a mode of transport. Currently, inner-city suburban residents utilise e-scooters the most, as this is where the majority of e-scooters are located, growing the reliability of this new transport option. Our data shows that whilst leisure rides generally make up a large portion of trips during a scheme’s early days, they are quickly replaced by commuters and regular, errand-running Kiwis.
Commuters make up over 60% of trips on a Beam scooter, and it’s making a difference on the streets. Our latest data show that 75% of Beam riders plan to increase their usage of e-scooters, particularly as fuel prices continue to remain high. Beam data also shows an e-scooter on the streets is used on average 4 times per day - it is vital that citizens grow to trust in the availability of e-scooters to be where they need one, when they need one.
As cities across New Zealand have welcomed e-scooters, our focus has been on enabling access, ensuring a viable and ready alternative for cities keen to ride the change.
We now face a tipping point for shared micromobility in New Zealand.
In ensuring adequate vehicle density in cities to support growing shared micromobility use, councils and residents may have concerns and questions about how shared micromobility in their cities will operate. And that’s fair - embracing a new vehicle on our streets is something many of us have never had to do. The majority of New Zealanders were born into the world of the car, with horses and carts relegated to the sidelines decades ago.
It is important that Kiwis understand the advanced technology behind shared e-scooters that differ from the personal e-scooters they may have seen take off in popularity.
Shared e-scooters schemes differ from just riding a personal e-scooter on the streets. Shared e-scooter operations require a strong emphasis on safety, investment in technology to monitor operations and nip reckless behaviour in the bud, and investment in education for not only riders, but the broader community.
For example, with shared e-scooter schemes, we are able to automatically control the speed of e-scooters within certain areas, block rider access to other areas such as pedestrian-only malls, and detect and correct rider behaviour as it happens. Each shared e-scooter is also capped at a maximum speed, depending on the state legislation, and Beam e-scooters are equipped with a bluetooth-locked helmet.
If a rider does the wrong thing, we already know a fair bit about them. Every e-scooter has its own QR code which means every e-scooter can be tracked and monitored 24/7, with us knowing who the registered rider is at any moment. This is a far cry from the early days of shared micromobility, where periodic GPS pings meant operators were flying mostly blind.
To maintain city amenity, we pioneered virtual parking docks two years ago, which utilise technology and GPS to direct riders to appropriate parking spots through a combination of guidance, incentives, and disincentives.
As cities require more control of the city’s spaces, and the rules for riding e-scooters become more nuanced - with varying speeds required for footpath, bike path and shared path riding, e-scooters need to get smarter.
In the coming months, we will introduce our newest e-scooters which feature dual suspension, larger wheels for stability and upgraded GPS and geofencing capability for better control. We will also be introducing New Zealand’s first research-backed drink riding prevention feature - a cognitive test to stop riders from riding under the influence.
Additionally, we will bring the trial of our Pedestrian Shield technology - currently being piloted across six Australian cities - to New Zealand, which allows Beam’s e-scooters to accurately and reliably identify whether the vehicle is travelling on footpaths, streets or bike lanes, and adjust speeds accordingly.
Later in the year we will add Phase Two – what we call Pedestrian Collision Prevention which will automatically detect pedestrians in the vicinity and slow the e-scooter down to prevent an incident. This technology, powered by AI (as opposed to just GPS), is something Beam has brought to the region, and we anticipate a shift towards AI and machine learning and away from sole reliance on GPS to improve vehicle positioning as shared micromobility is introduced.
As the number of trials across the country has increased, the technology behind shared micromobility has adapted quickly to protect the wider community. In the end, we see these advancements as key to the widespread adoption of micromobility.
(1) INRIX Research: Micromobility Report (September 2019)
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