Challenge

Nurturing Brisbane's Night-Time Economy

In the vibrant city of Brisbane, thousands of dedicated individuals in the hospitality and healthcare industry work  during the night, in vital roles as nurses, chefs, waitstaff, and supporting the day-time economy overnight through deliveries, stocking shelves, and managing fuel stations. These essential workers are the backbone of the city's night-time economy, ensuring its vitality and functionality. However, navigating the city, especially after dark, poses a significant challenge for these workers.

Recognising the unique transportation needs of night-time workers, Beam aimed to provide a solution that not only addressed their challenges but also contributed to fostering Brisbane's thriving night-time economy.

‍Solution

Empowering Night-Shift Workers with Beam E-Scooters

Beam stepped up to the challenge by committing to collaborate with key organisations such as hospitals and renowned entertainment precincts. The goal was clear - to support Brisbane's night-time economy by offering a reliable and convenient transportation solution.

Here's how Beam tailored its services to meet the needs of night-shift workers:

• Discounted and Affordable Usage Passes: Beam introduced special usage passes at discounted and affordable rates for night-shift workers, ensuring cost-effective and accessible transportation options during their unconventional working hours. The subscriptions were initially introduced to support night shift workers and now can be purchased by anyone.
  
  
• Free E-Scooter Safety Training: Recognising the importance of safety, Beam conducted complimentary e-scooter safety training programs for organisations such as hospitals, to ensure that night-shift workers felt confident and secure while riding a Beam.
  
  
• 24-Hour Prioritised Parking Zones: To streamline and enhance accessibility, Beam worked closely with organisations to create 24-hour prioritised parking zones at key hospital sites, surrounding transport hubs, and parking garages. This initiative aimed to provide a hassle-free parking experience for Beam riders, further facilitating their commutes.

Results

Fueling Brisbane's Night-Time Economy with Beam

As a result of Beam's targeted efforts, the following positive outcomes were observed:

• 15% Contribution to Night-Time Economy: Beam's e-scooters became a crucial part of Brisbane's night-time economy, accounting for 15% of all trips between 10 pm and 6 am. This demonstrated the effectiveness of Beam's services in catering to the specific transportation needs of night-shift workers.
  
  
• Reduced Reliance on Traditional Transportation: Rider survey data revealed that 21% of night-shift workers chose to ride with Beam over driving, 26% over traditional public transport, and 36% over walking. This shift in transportation choices highlighted the value Beam added to the night-time commuting experience, particularly at a time of day where safety is a big consideration. Feedback from riders outlined the availability of e-scooters allowed them to choose to avoid night-time waits at bus stops, or walking in the dark.
  
  
• Enhanced Safety and Accessibility: The implementation of free e-scooter safety training and 24-hour prioritised parking zones contributed to an overall improvement in safety and accessibility for night-shift workers, fostering a sense of security and convenience during their commutes.

By addressing the unique challenges faced by those working in the night-time economy, Beam not only provided a reliable transportation solution but also played a pivotal role in supporting the essential workers who contribute to Brisbane's dynamic night-time landscape.